Facebook, Instagram, YouTube, Pinterest, Snapchat, LinkedIn & Google Advertising – Where’s the best place to start?
Social media marketing & advertising in Cairns is a must if you’re looking to reach a new, targeted audience – fast.
Of course it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand your options.
Facebook ads are designed to help you achieve one of three broad types of campaign objectives:
- Awareness: Build brand awareness or increase reach.
- Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger.
- Conversion: Create online conversions, make catalog sales, or drive foot traffic to offline stores.
Audience considerations: Facebook is popular across demographics and offers detailed targeting options. This makes it a great platform to get started with social media advertising.
Facebook owns Instagram. So it’s not surprising that Instagram ads support the same three broad categories of campaign objectives as Facebook.
Audience considerations: Instagram is most popular with millennials. Plenty of Generation Xers also use the platform.
The specific Instagram ad types also mirror four of the Facebook ads types:
You can create each type of ad for either the main Instagram feed, or for Instagram Stories.
For more information on creating exciting new Social Media Campaigns – Contact Us – We can help!